That’s Why I’m a Doctor

Physicians Recount Their Most Memorable Moments

by Mark Bulgutch

It’s always special to create the entire visual identity of a book—both cover and page layout. With this collection of doctors’ stories, I tried to create a design that demonstrates the important blend of technical scientific knowledge and empathic personality that makes great physicians.

Douglas & McIntyre, 2020

6 × 9 inches, 256 pages

Typefaces: Kepler Std, Questa Sans, Neuzeit Grotesk Extra Condensed

Biography, Medicine

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